We work with you to generate qualified leads using our unique and proven digital marketing system.
Find out more about our digital marketing process and how we can help to grow your business.
Digital Marketing Specialists
Once we have designed and developed a leading experience for your Customers, our Goal is to drive qualified and valuable Customers to your business to help you achieve your business goals. As experts in the field of both paid and organic advertising, we can help you to gain a competitive advantage with sponsored campaigns, reducing wasted clicks by continuous fine tuning and moderation.
Your digital presence is the heart and soul of the relationship with your Customers, so a great Digital Marketing Strategy is made up of a few things:
- A digital suite of products and services that meet the needs of your target Customers.
- A foundation of good content, to communicate the features and benefits of your offering.
- A channel to communicate your message to your prospects and
- A way for your Customers to transact with you (Booking system, eCommerce or Contact form)
Great Digital Marketing
If your Customers aren’t able to find the information they need and act on it or make a purchasing decision, it can seriously affect your credibility. We want to help build your digital presence online via a thorough Digital Marketing Strategy so that you are able to EASILY gain new Customers and retain existing ones.
A perfected Digital Marketing experience is an opportunity to give a first impression and communicate vital information to your Customer about your business and brand. We know you want to showcase your products and services to both Customers and reach a larger audience than you would by word of mouth or traditional Digital Marketing – let us help you to do that more effectively with the below proven strategies.
Search Engine Optimisation
SEO has a number of components, but essentially is the process of researching the most searched for terms that are most relevant to your Business’ products or services and optimising your website and website profile to look the most relevant and authoritative to the search engines. We make sure your website is properly indexed and ranks well in the search results when a prospective Customer searches for these terms. The structure of your website is also very important for SEO. Google gives significant preference to websites that:
- Loads very quickly
- Has a good User Experience
- Is mobile friendly
- Is secure
Which is why it’s important to make sure your user experience is Search engine Friendly. See our Web Design services for more information about how we can create a great digital Customer experience for your business that delights Customers when they visit your website.
Alternatively, book in a time to speak with one of our specialists about your SEO strategy, here.
PPC or Pay Per Click Advertising
PPC or Pay-Per-Click Advertising allows advertisers to pay a fee each time one of their ads is clicked. Your ads will be placed in front of someone searching for a keyword related to your business offering, allowing you to effectively buy visitors to your site. The advertiser is only billed when one of their ads is clicked so, when it is used correctly to ensure the correct traffic is attracted, PPC is a very responsive form of advertising and gives excellent returns.
Google AdWords is the most popular PPC advertising system in the world, enabling businesses to pay and have their ads displayed on Google’s Search Engine when users type in certain keywords. Top positions in Search Engine results pages can be achieved naturally over time by means of SEO, Search Engine Optimisation, whereas AdWords & PPC provide instant Page 1 rankings.
How often the ad is displayed depends on:
- The keywords selected
- The number of people searching using those keywords
- The amount bid compared to other bids on those same keywords
We believe that content is the genesis of action and is what we use to make decisions, educate ourselves and develop opinions of thought; essentially, content allows us to do that by connecting one human with another.
We see your Digital Marketing strategy as an opportunity to inform, educate and allow your target Customers to make purchase decisions about your products or service. Your content drives the successful your website and is an essential tool in your digital marketing strategy to continuously demonstrate who you are and what expertise you bring to the industry.
We believe that content is the engine that drives all your digital marketing efforts, and that the quality of your content will dictate the success of your website.
Get in touch below to find out how we can support you and your business with our technology and solutions offering. We’d love to hear from you!