Use Original and Unique Content

When writing content you should be writing unique and original content for your website. You should be writing content for your customers, but keep in mind the benefits of using unique and original content for SEO purposes. Nothing is more important for SEO then having unique and original content. When describing your business or product, who knows more than you do for your individual product or business? No one. You should be using this space to inform your potential customers with the correct information on your business or product. So why copy and paste from someone else?

Strong, Appealing and Eye catching headings.

Having Strong, Appealing and Eye catching headings, this pretty much speaks for itself. Without an eye catching heading, your potential customers may skip past your page or not continue reading the page if they haven’t been enticed to. Think like your customers, what are they looking for and answer that question in a eye catching heading.

If your selling product X in a market that is expensive, your heading could be something like “Sick of paying too much for X?” This entices the customers to read more.

Make your headings bold, but don’t overdo it. Have something that looks nice on the page, without being overbearing and ugly.

Provide answers to your customer’s questions throughout your content

Having answers to your customer’s questions throughout your content is a great way of keeping them reading and engaged in your content. Keep your questions generic and nothing too specific, but specific to your product or business.

Start with small paragraphs and grow the size of your paragraphs as you get into more detail. Make your content Interesting

You want to entice potential customers as quickly as possible with interesting content, if you are successful then you can go on to answer questions or provide detailed information about your product or business.

Use images and videos to aid text, not to replace text

Images and videos are great, they provide aid to text, but you should never use them to replace a website. Have you ever gone to a website filled with images with little to no text when trying to find something? It’s frustrating. Images and videos aid the users experience and give them context, but should never be used instead of text.

Use keywords throughout your content that people are searching for

Using keywords throughout your content is a great way for search engines to pick up your content as useful to your field/market. It also is eye catching for users that are looking for something specific.